Diego Dalla Palma
A historic Italian brand known for its expertise in makeup, skincare and hair care. Its long experience allowed the iconic brand to create an all-round beauty world renowned for the high professionalism and performance of its products.
Diego Dalla Palma
A historic Italian brand known for its expertise in makeup, skincare and hair care. Its long experience allowed the iconic brand to create an all-round beauty world renowned for the high professionalism and performance of its products.
- All
- Makeup
- Skin Care
- Hair Care

My PushUp Toy Mascara
An innovative lash base-treatment that, used before mascara, enhances the length, curl, and volume of lashes, improving the hold and performance of your usual mascara.





Vitamin C Perfecting Cream
A multi-active daily photoprotection treatment with illuminating, anti-ageing and anti-imperfection properties.


Jalu Aloe Gel
A refreshing, moisturizing gel for face and body. Multi-active formula includes 95% aloe vera,

Biomplex Anti-stress Shampoo
High tolerance shampoo with a double function: it acts simultaneously on the scalp and hair.

Biomplex Anti-stress Mask
Intensive revitalising treatment. Its special mix of fermented oils, obtained through a bio-fermentation process

Other Products
ALAthar has been able to establish a very strong position in the Saudi market by being an original company created by the very own people of Saudi Arabia.