About Us

AlAthar is a Saudi Company specialized in the distribution and promotion of quality international products in the fields of cosmetics and perfumer.

Our Story

In 2002, AlAthar was established as a new addition to the Saudi Bugshan Group’s portfolio, dedicated to luxury goods, cosmetics, and perfumes. Today, AlAthar is recognized as a major player in the industry in both the Kingdom of Saudi Arabia and the MENA Region.

AlAthar takes great pride in its affiliation with the prestigious Saudi Bugshan Group. 

For more than a century, the Saudi Bugshan Group has achieved remarkable success in consolidating multiple diverse industries into one unified company. Spanning across several industries, such as real estate, automobiles, food and beverage, education, and healthcare, Examples of companies include Mitsubishi Motors, Bridgestone, and Hyundai, as well as Pepsi, Aquafina, and Lays.


Al Athar is a mission-driven company that aims to set the standards for the promotion and distribution of international brands in the fields of cosmetics and perfumery.
Our goal is to promote high quality products that also offer high value for our customers and add to theirsocial status.

We strive to excel at serving our customers where our outstanding customer service is a result of both our team member skills and our passion for promoting quality products.

Our success will depend on the collective energy and enthusiasm of all our team members who are the driving force behind our brands’ success.

With creative strategic planning and execution aimed at achieving long term objectives, we guarantee reaching our goals of meeting customers’ expectations and wining the trust of our international partners.


Al Athar was founded to become one of the leaders in the promotion and distribution of high-quality products in the fields of cosmetics and perfumery.

The ultimate goals of our vision can be achieved with our strong commitment to creative brand management, superior customer service, special customer and upplier relationship, and a clear and focused market-oriented strategy, in addition to being associated with well known international brands of excellent quality and service.