Al Athar – Alathar Saudi Trading Ltd. COmpany

The Home of
Fine Fragrance
and Luxury Goods

Al Athar is a Saudi Company specialized in the distribution and promotion of quality international products in cosmetics, perfumery and luxury accessoris

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Business Partner

We target international brands that possess a clear positioning strategies, offer unique value to the customers, Internationally recognized names and have good image in their respective field and excellent quality and competitively priced

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Perfume

Cosmetics & Makeup

Our Story

In 2002, AlAthar was established as a new addition to the Saudi Bugshan Group’s portfolio, dedicated to luxury goods, cosmetics, and perfumes. Today, AlAthar is recognized as a major player in the industry in both the Kingdom of Saudi Arabia and the MENA Region.

AlAthar takes great pride in its affiliation with the prestigious Saudi Bugshan Group. For more than a century, the Saudi Bugshan Group has achieved remarkable success in consolidating multiple diverse industries into one unified company. Spanning across several industries, such as real estate, automobiles, food and beverage, education, and healthcare, Examples of companies include Mitsubishi Motors, Bridgestone, and Hyundai, as well as Pepsi, Aquafina, and Lays.